Tuyển Brand Marketing thu nhập Thương lượng tại Hồ Chí Minh - United International Pharma Co., Ltd.

The Brand Manager/ Brand Assistant Manager acts as an overall champion for assigned brands, ensuring alignment with the company’s objectives and strategy. Responsible for managing the entire product line life cycle from strategic planning to tactical activities. This includes developing new products and line extensions, defining brand vision, creating strategic plans, developing marketing plans, managing budgets, and working closely with internal and external parties to achieve goals.
• Work with the OTC Marketing Director to determine long-term directions and strategies for assigned brands.
• Define brand vision, positioning statements, and create strategies to support the vision.
• Develop strong marketing plans to achieve sales, profit, and marketing objectives.
• Execute marketing programs flawlessly and timely; monitor and evaluate program results against planned objectives, and recommend and implement contingency plans as needed.
• Develop advertising, media, and project briefs; work closely with agencies to create and improve advertising campaigns and marketing communications.
• Maintain in-depth knowledge of key business data and apply an understanding of relevant internal and external data trends to the planning process.
• Manage and monitor the brand’s P&L and A&P budget to prevent over/under spending; understand how brand profitability impacts category and total company portfolio, and provide input and recommendations for brand productivity and P&L improvements.

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Hạn nộp hồ sơ: 24/02/2025

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